When you walk by a homeless person on the sidewalk holding a cardboard sign, you might see an anonymous face struggling to survive. When the team at the Arrels Foundation see those people, however, they see artists.
Coupled with the brainpower at Cyranos McCann advertising agency, the Barcelona-based homeless center launched HomelessFonts.org. The website features fonts created using the handwriting of local homeless people, ready for purchase by marketers aiming to personalize their brands, according to Osocio.
Loraine Halgabary, who is originally from London, has a typeface for purchase onHomelessFonts.org. In a video highlighting her story, Halgabary said her passport was stolen and used for something illegal while she was in Barcelona on vacation. Stranded in a foreign country unable to access any resources at home, she began sleeping in a warehouse. The video shows Halgabary happily holding a bottle of wine with her font on it in front of an entire display of identical product.
The team at the Arrels Foundation aren't the only ones who see the artistic potential in the most vulnerable among us. Willie Baronet, an advertising professor, began buying signs held by homeless people on the streets in 1993 and, after years of contemplating what to do with them, produced an art exhibit to build awareness for the homelessness crisis. (See slideshow below).